There’s a huge market of Small and Medium sized businesses (SMBs) waiting to be tapped for the cloud market. Many of these rely on just one IT guy and some entrepreneurs even do the job themselves as best they can. This is a huge opportunity to pick up customers who just need to be shown the benefits of the cloud.
http://www.cloudtweaks.com/2013/01/a-quick-guide-for-cloud-companies-that-dont-understand-marketing/
